DEFINITION AND GOALS
2-year course, mainly oriented on technological and professional features, validated by an exam at the end of the 2nd year.
This training requires the following skills:
- Expression skills
- Sense of contact and human relationship in the group
- Organization skills
- Ability to adapt to team work and quick changes
- A good level in foreign languages
- A wide general knowledge
CONDITIONS OF ADMISSION
This training mainly recruits students possessing the A-level (corresponding to the French Baccalauréat).
COURSES AND DETAILS
|French /general knowledge||
|Foreign language: German or Spanish||Expand vocabulary of tourism; study various types of tourism, transport, accommodation, tourist activities; learn about stereotypes describing clients, countries, cultures; study different types of customers, difficult situations; learn how to present a popular tourist destination; describe an itinerary. Second year objectives: study the geography and culture of Spain and South America to meet the expectations of a foreign clientele or to offer French tourists products in Spain or South America; learn how to design flyers, information material; learn how to guide a foreign group; how to follow up a sale. The objectives of this course will be reached using authentic audio, video or written materials, posters; through work situations, role plays, problem solving exercises. The expected level at the end of the two-year course is B2.||3|
|Tourism legislation and regulation||
Introduction to the legal and regulatory framework of the travel and tourism sector, to the main economic players, and to the market factors. Study of the principles of contract law, basis of civil and criminal liability, ethics and regulations of consumer protection.Four modules : 1 Legal framework of the tourism sector 2 The economic players of the commercial, social and not for profit sectors. 3 Regulation and legislation of the tourism industry: legal status of companies, legal status of workers 4 Understanding contracts: contractual liability, jurisdictions, alternative mechanisms of conflict resolution, legal provisions governing the sale of travel and holidays, travel insurance contracts and payment instruments.
Marketing and management
To develop knowledge and understanding of the tourism market economic players. To study the market and its evolution. To detail the marketing practices of private and public organisations. To provide the students with managerial skills. Lectures and supervised practical work. Introduction to the world and French tourism markets. Local market research. Survey methodology. Marketing strategies and practices are examined through concrete examples. Introduction to the accounting information system, to financial and operation controls. Economic and financial aspects of tourism development projects
1st year: introduction to the tourist market: supply and demand. Building a tourism product. Presentation of travel companies, travel service providers, distribution networks. Introduction to methods for developing a tourism product: planning trips, producing estimates and marketing materials.
2nd year: Creating a visit, organizing events, visits and tours
1st year: Reception and customer service, sales and customer follow-up in French and foreign languages. Selling situations. The objective is to learn how to meet customers expectations efficiently and to generate customers loyalty. 2nd year: Reception and management of tourists in French and in foreign languages. Reception and support of visitors in tourist information centres, shows, conferences. Point of sale promotion.Sales and selling: training and techniques - role plays - work situations. Professional communication. Role-playing at tourist office reception desks, trade shows, incoming travel agencies. Tour guiding scenarios in French and foreign languages. Prospecting and promoting techniques
|Professional workshops||To develop transversal competences and professional skills through themed workshops: finding a work placement, choosing a subject for study, building a personal career plan. Workshop sessions will put into practice and develop various skills gained in other courses: selling, reception, guiding, organising activities, creating tourist products, market research, monitoring of tourist information. Supervised fieldwork and independent research project.||3|
|Work placement||To find a suitable company in a list of professional partners. A teacher tutor will monitor the placement.||12 weeks|
The overall length of the training course is 12 weeks, to be shared in 3 periods (3 weeks in December, 6 weeks from mid-June to early July of the first year and 3 weeks in February of the second year)
Visits, conferences from professionals, a five-day school trip in Europe at the beginning of the second year.
Tour manager, tourism officer, holiday representative, travel agency manager, tourist information centre manager, travel guide, courier….