BTS Tourisme BTS Tourisme  


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star_vert star_vert  DEFINITION AND GOALS

2-year course, mainly oriented on technological and professional features, validated by an exam at the end of the 2nd year.

star_vert star_vert  STUDENT SKILLS

This training requires the following skills:

  • Expression skills
  • Sense of contact and human relationship in the group
  • Organization skills
  • Ability to adapt to team work and quick changes
  • A good level in foreign languages
  • A wide general knowledge

star_vert star_vert  CONDITIONS OF ADMISSION

This training mainly recruits students possessing the A-level (corresponding to the French Baccalauréat).

star_vert star_vert  COURSES AND DETAILS

Course Course detail



French /general knowledge

Develop reading skills, develop understanding of argumentative essays (press articles, social issues) - Identify arguments - Develop writing skills on social issues - Construct logical arguments; stating opinion; using examples - Enrich lexical competence - Develop image analysis (press, photography, advertising) - Study of argumentative essays dealing with social issues (press articles, sociological theories) 


The expected level of proficiency at the end of the two-year course is set at the B2 level as described in the CEFR. The aim is to achieve general understanding and production of written and oral documents in various contexts that correspond to the culture and everyday life of foreign countries (culture, history, sports, geography, commerce...) Language activities are based upon cultural and professional documents: for example, translation and adaptation of documents related to a French tourist product targeting foreign clients; production of written accounts, trip itineraries, simple mails and messages; oral exchanges in a professional situation. Practical activities: role-playing, interviews, work-situations, use of IT...

Foreign language: German or Spanish Expand vocabulary of tourism; study various types of tourism, transport, accommodation, tourist activities; learn about stereotypes describing clients, countries, cultures; study different types of customers, difficult situations; learn how to present a popular tourist destination; describe an itinerary. Second year objectives: study the geography and culture of Spain and South America to meet the expectations of a foreign clientele or to offer French tourists products in Spain or South America; learn how to design flyers, information material; learn how to guide a foreign group; how to follow up a sale. The objectives of this course will be reached using authentic audio, video or written materials, posters; through work situations, role plays, problem solving exercises. The expected level at the end of the two-year course is B2. 3
Tourism geography

The geographical approach and the classes draw on case studies and on the analysis of a set of documentary resources (maps, texts, statistical data, images) to understand the destination studied (the world’s main tourist areas). This approach relying primarily on independent and supervised work is also meant to teach methods and concepts necessary for the written terminal exam. A good understanding of oral and written French is necessary to follow classes.

Tourism legislation and regulation

Introduction to the legal and regulatory framework of the travel and tourism sector, to the main economic players, and to the market factors. Study of the principles of contract law, basis of civil and criminal liability, ethics and regulations of consumer protection.

Four modules : 1 Legal framework of the tourism sector 2 The economic players of the commercial, social and not for profit sectors. 3 Regulation and legislation of the tourism industry: legal status of companies, legal status of workers 4 Understanding contracts: contractual liability, jurisdictions, alternative mechanisms of conflict resolution, legal provisions governing the sale of travel and holidays, travel insurance contracts and payment instruments.

Marketing and management





Tourism operations

To develop knowledge and understanding of the tourism market economic players. To study the market and its evolution. To detail the marketing practices of private and public organisations. To provide the students with managerial skills. Lectures and supervised practical work. Introduction to the world and French tourism markets. Local market research. Survey methodology. Marketing strategies and practices are examined through concrete examples. Introduction to the accounting information system, to financial and operation controls. Economic and financial aspects of tourism development projects


1st year: introduction to the tourist market: supply and demand. Building a tourism product. Presentation of travel companies, travel service providers, distribution networks. Introduction to methods for developing a tourism product: planning trips, producing estimates and marketing materials.

2nd year: Creating a visit, organizing events, visits and tours

Customer management

1st year: Reception and customer service, sales and customer follow-up in French and foreign languages. Selling situations. The objective is to learn how to meet customers expectations efficiently and to generate customers loyalty. 2nd year: Reception and management of tourists in French and in foreign languages. Reception and support of visitors in tourist information centres, shows, conferences. Point of sale promotion.

Sales and selling: training and techniques - role plays - work situations. Professional communication. Role-playing at tourist office reception desks, trade shows, incoming travel agencies. Tour guiding scenarios in French and foreign languages. Prospecting and promoting techniques
Information systems

An operational and generalist goal: to gain new skills and knowledge to be able to master the computing tools and applications, for gathering, processing and disseminating tourist information. First year: a common-core of generic skills, relevant to all tourism professions. Hardware, software, networks. Computer security principles, relational database, research, classification and archiving of information. Office automation software, timing and project management, computer assisted publication and presentation. E-communication (mobile tools, social network, websites... ). Customer relationship management, survey and data processing, global distribution system initiation. Second year: focused on developing one of two fields: «information and multimedia» (deepening first grade themes, audio and video editing, global positioning system), or «information and Global Distribution Systems Fares and Ticketing» (Aerial, railway, accommodation, intermodal fares and ticketing; after-sales service (consumer service))

Professional workshops To develop transversal competences and professional skills through themed workshops: finding a work placement, choosing a subject for study, building a personal career plan. Workshop sessions will put into practice and develop various skills gained in other courses: selling, reception, guiding, organising activities, creating tourist products, market research, monitoring of tourist information. Supervised fieldwork and independent research project. 3
Work placement To find a suitable company in a list of professional partners. A teacher tutor will monitor the placement. 12 weeks

star_vert star_vert  TRAINING COURSES

The overall length of the training course is 12 weeks, to be shared in 3 periods (3 weeks in December, 6 weeks from mid-June to early July of the first year and 3 weeks in February of the second year)

star_vert star_vert  PROJECTS, ACTIONS

Visits, conferences from professionals, a five-day school trip in Europe at the beginning of the second year.

star_vert star_vert  JOB PROSPECTS

Tour manager, tourism officer, holiday representative, travel agency manager, tourist information centre manager, travel guide, courier….